We’ve seen it before: You’re in leadership. You screw up. You make a statement saying you are sorry.
And then what?
You go on an apology tour.
That’s right. There’s actually a name for it now. Apology tour. And of all the people in the world, the CEO of Netflix has been on his.
Hilarious, right? Reed Hastings is so sorry for screwing up Netflix with the whole Qwikster idea that he’s hopping around telling everyone how much he means it. Netflix customers have received emails and they are getting reinforcements to the message that he means what he says when he says that he’s sorry, because he’s humbling himself before every news outlet/tech outlet that will carry him, just to say: I’M SORRY. I’LL DO BETTER NEXT TIME.
Could Christians learn something from Reed Hastings?
I know ABWE could.
Apology tour? Ha! One apology document. With zero names signed. That’s all we’ve gotten. Everything since then has been messaged with this not-so-subtle denial of everything they claimed in that unsigned apology. Their message? We’re great! We’re great! We’re great!
As a matter of fact …
- They don’t see the need to IMPROVE accountability.
- They don’t see the need to FIRE people (although we all know that’s really what happened to ML).
- They don’t see the need to IMPROVE transparency.
- They don’t see the need TO CHANGE.
Let that sink in: THEY DON’T SEE THE NEED TO CHANGE.
And they haven’t changed. No apology tour, because they really aren’t sorry. Or because they are full of pride and ego. Or because really, really and truly … they just don’t see what on earth they did that was so wrong to begin with.
Please listen to me, ABWE (pretty sure someone on The Hill reads this):
Measure yourselves against your secular counterparts and ask yourselves if you have even an ounce of the integrity and transparency you see out there. I assure you … you don’t. (Unless you want to measure yourselves against Enron and Goldman Sachs.) And that’s just sad, because it’s NOT too late.
- Discipline your employees. Let the world know they’ve been disciplined.
- Go on an apology tour. (It works when you mean it.)
- Hop on planes to get to the people who need to see you say it to their faces.
- Admit that you have GOT TO CHANGE.
If you cannot do this, then you truly are a lost cause, ABWE, and even porn-supplying Netflix and Planned Parenthood-supporting Starbucks have leaders with better integrity than YOU.
May God have mercy on all of you, ABWE, for how you have shamed His name by your cowardice and ego and your complete denial of how serious this all is and how desperately your humility and your concern for wounded people is needed right now.