We’ve seen it before: You’re in leadership. You screw up. You make a statement saying you are sorry.

And then what?

You go on an apology tour. 

That’s right. There’s actually a name for it now. Apology tour. And of all the people in the world, the CEO of Netflix has been on his.

Hilarious, right? Reed Hastings is so sorry for screwing up Netflix with the whole Qwikster idea that he’s hopping around telling everyone how much he means it. Netflix customers have received emails and they are getting reinforcements to the message that he means what he says when he says that he’s sorry, because he’s humbling himself before every news outlet/tech outlet that will carry him, just to say: I’M SORRY. I’LL DO BETTER NEXT TIME.

Could Christians learn something from Reed Hastings?

I know ABWE could.

Apology tour? Ha! One apology document. With zero names signed. That’s all we’ve gotten. Everything since then has been messaged with this not-so-subtle denial of everything they claimed in that unsigned apology. Their message? We’re great! We’re great! We’re great!

As a matter of fact …

  • They don’t see the need to IMPROVE accountability. 
  • They don’t see the need to FIRE people (although we all know that’s really what happened to ML). 
  • They don’t see the need to IMPROVE transparency. 
  • They don’t see the need TO CHANGE.


And they haven’t changed. No apology tour, because they really aren’t sorry. Or because they are full of pride and ego. Or because really, really and truly … they just don’t see what on earth they did that was so wrong to begin with.

Please listen to me, ABWE (pretty sure someone on The Hill reads this):

Measure yourselves against your secular counterparts and ask yourselves if you have even an ounce of the integrity and transparency you see out there. I assure you … you don’t. (Unless you want to measure yourselves against Enron and Goldman Sachs.) And that’s just sad, because it’s NOT too late.

  1. Discipline your employees. Let the world know they’ve been disciplined.
  2. Go on an apology tour. (It works when you mean it.)
  3. Hop on planes to get to the people who need to see you say it to their faces.
  4. Admit that you have GOT TO CHANGE.

If you cannot do this, then you truly are a lost cause, ABWE, and even porn-supplying Netflix and Planned Parenthood-supporting Starbucks have leaders with better integrity than YOU.

May God have mercy on all of you, ABWE, for how you have shamed His name by your cowardice and ego and your complete denial of how serious this all is and how desperately your humility and your concern for wounded people is needed right now.


About Bangladesh MKs Speak

We are a group of American former missionary kids (MKs) who lived in Bangladesh while Donn Ketcham worked as a missionary doctor there with the mission agency Association of Baptists for World Evangelism (ABWE) out of Harrisburg, Pennsylvania.
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  1. Timothy Bos says:

    As a missionary, who has served both in the United States & overseas, it remains a matter of wonder to me that mission agency executives would do anything less than be completely open & honest in their ministries.

    God wants broken people serving him. He does not want a ‘business model’ of damage control which protects an agency but ignores the members of the organization. God does not want sacrifice, he wants obedience.

    Or to paraphrase Scripture: “….leave your gift at the altar & go & make ‘it’ right….”

    Timothy Bos, Michigan

    • isaiah 618 says:

      I could not agree more, Timothy. Why are these secular leaders showing up the ABWE staff, who are almost entirely made up of ordained ministers? It baffles me that Starbucks and Netflix know more about integrity and transparency and HOW TO MAKE THINGS RIGHT than these men.

      We are tired of giving them time to own their mistakes. Do they really need the report in their hands to know what they’ve done to precious lives? If that’s what they need, they will have it soon enough. And God help the ones who have buried their heads in the sand and tried to believe the lie that we are disgruntled people who are out for money. No. We are Christians holding other Christians to a high standard of accountability and integrity, and we desire for no other children to go through what the MKs touched by Donn Ketcham have gone through. We have been wounded by ABWE and their one-time nameless apology is more meaningless every time they open their mouths to say they are a great organization with no plans of changing.

      Truth is on our side. And actions speak louder than words.

      — Tam

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